BEAUTY
Front Row shapes what’s next for beauty and skincare brands.
As a beauty marketing agency built at the intersection of culture, commerce, and content, we help skincare, cosmetics, and wellness brands break through the noise, win consumer trust, and grow across every channel that matters.
Beauty Marketing Agency for the Brands Shaping What’s Next in the Era of Connected Commerce
We’re the beauty marketing agency for the brands rewriting the rules. Whether you’re launching a clean skincare startup or scaling a global cosmetics nameplate, we build, position, and grow beauty brands for the commerce channels that matter most.
As a full-service partner built at the intersection of culture, content, and commerce, Front Row helps beauty brands break through a crowded market, win consumer trust, and grow with precision across TikTok, Amazon, Sephora, and beyond.
The Commerce Landscape Has Changed And So Has Beauty Marketing
Today’s beauty consumer doesn’t follow a straight path to purchase. They watch tutorials on TikTok, compare ingredients on Amazon, read reviews on Sephora, and still walk into a store to sample before buying.
Modern brand discovery happens everywhere and all at once. Front Row builds omnichannel marketing strategies designed to meet the moment and move with the customer.
We combine award-winning creative with full-funnel media, influencer, retail, and marketplace strategies that deliver performance across every stage of the journey.
Why Beauty Brands Choose Front Row
Our Connected Commerce philosophy is centered around an important ethos; always looking forward, building brands for the modern consumer. According to our internal data, Front Row clients outperform competitor agencies by 47% in beauty, proof that we architect ecosystems that drive real results.
We Know Beauty, Deeply
We live and breathe this category. From ingredient-led storytelling to navigating wellness claims, from TikTok trends to legacy rebrands, our team brings deep beauty experience and insider insight to every engagement.
We Drive Real Results
See our case studies to see how Front Row drives holistic growth through omnichannel strategies:
We Build for the Whole Journey
Success today is about orchestration. Our Connected Commerce model ensures your brand experience is consistent across platforms, stores, and stages of awareness.
The Beauty Industry’s Challenges Are Our Expertise
We’ve partnered with some of the biggest beauty, skincare, and wellness brands, and we understand what it takes to win in today’s environment:
• Oversaturation and Brand Fatigue
With thousands of new launches per year, beauty buyers are fatigued. We help brands define and own their white space with distinct positioning and resonant storytelling.
• Mistrust and Skepticism
The era of overpromising influencers and underwhelming products has made consumers wary. Our creator strategies are built on transparency and trust, often spotlighting founders, estheticians, and scientific voices with credibility.
• Ingredient Consciousness
Beauty buyers are reading labels. Our campaigns translate complex science into accessible, emotionally compelling benefits, whether it’s “clean,” “clinical,” or both.
• Fragmented Shopping Journeys
We create content and media strategies that work together, from in-store Sephora activations to TikTok Shop ads, turning touchpoints into a seamless brand experience.
Our Beauty Marketing Capabilities
We offer end-to-end strategy and execution custom-built for beauty.
Brand Strategy & Positioning
Uncover what makes your brand different, and tell that story in a way that moves people. Our team builds messaging frameworks, tone of voice, and creative direction that scales.
Influencer & Affiliate Marketing
Tap into the power of credibility. From mega influencers to micro estheticians, we connect your brand with creators that spark trust and drive conversions.
Case in point: 550% revenue growth in 30 days through Levanta’s Creator Connections.
Social & Content Marketing
Scroll-stopping beauty content built for performance. Think TikTok, Reels, Pinterest, and beyond, optimized for every platform, with clear CTAs that convert.
Retail & Shopper Marketing
From Sephora endcaps to Amazon A+ content, we help your brand bridge the gap between hype and purchase, both online and IRL.
SEO & Performance Media
Capture demand and increase efficiency. Our search and media specialists drive discoverability, optimize ROAS, and reduce CAC while building brand equity.
Packaging & Visual Identity
Visual storytelling that works on shelf, on site, and on social media. We build packaging systems and brand worlds that get noticed and get bought.
WNY Beauty by Serena Williams — built and launched by Front Row.
What It’s Like to Work With Front Row
We’re a team of strategists, storytellers, media pros, and former brand operators. Every engagement starts with a deep dive into your brand and your category, then we build a roadmap and move fast to test, learn, and scale what works.
Expect:
- Weekly check-ins and live dashboards powered by Catapult
- Proactive campaign ideation
- Transparent reporting and optimization
- A partner, not a vendor
A Proven Beauty Marketing Partner
- Award-winning campaigns
- Clients include Amika, Wldkat, OUAI, and WYN Beauty by Serena Williams
- 47% better performance vs. competitors on average
- Global reach, with deep US market expertise
- Thousands of influencer activations and marketplace optimizations completed
Let’s Build the Next Beauty Icon, Together
You don’t need just another agency. You need a beauty marketing partner who sees the full picture and knows how to turn attention into obsession, and traffic into sell-through.
Let’s talk about what we can build together.
