CONSUMER PACKAGED GOODS (CPG)
At Front Row, we work with consumer packaged goods (CPG) brands that want staying power, not just shelf space.
As CPG experts rooted in omnichannel commerce, we turn product stories into purchase behavior—across retail, DTC, Amazon, and emerging marketplaces.
A Marketing Agency for the CPG Brands That Belong in Every Cart
Front Row is building and scaling consumer brands that earn shelf space, staying power, and omnichannel growth through our Connected Commerce philosophy.
As a full-service ecommerce and marketing agency, we help CPG brands win the moments that matter, from the first scroll to the final scan, by crafting omnichannel strategies that turn product stories into purchase behavior across DTC, retail, Amazon, and emerging marketplaces.
Whether you're launching a better-for-you snack brand, scaling a legacy name, or breaking into mass retail, our consumer-first approach is built to drive velocity and long-term brand value.
Why B2C and DTC Brands Partner with Front Row
Our partners choose Front Row because we think like brand operators, build like strategists, and execute with speed and precision. With a unique combination of creative firepower and commerce fluency, we deliver omnichannel performance that lasts.
Speed + Strategy
Today’s CPG landscape moves fast; short innovation cycles, tight margins, and fierce competition. We act fast, test smarter, and iterate quickly to capture and convert demand.
Full-Funnel Execution
From awareness to repurchase, we create seamless customer journeys. Our teams orchestrate media, creative, influencer, packaging, and retail strategy so every touchpoint works harder together.
Results That Stick
Front Row brands outperform competitor-agency brands by 50% on average, thanks to our integrated approach that aligns performance metrics with long-term brand equity.
Our Approach: Where Commerce Meets Creativity
There’s no one-size-fits-all media mix, and there shouldn't be. Every Front Row engagement starts with a strategic deep dive: your goals, your customer, your category, your channels. Then we build custom strategies rooted in audience insight and real-time data.
A Few Things We Believe:
- Growth isn’t luck. It’s orchestrated through Connected Commerce.
- Good creative is your best-performing asset.
- Amazon isn’t a threat to D2C, but rather a complementing force to drive holistic growth.
- Full-funnel beats channel-first.
- Consumer brands need real partners, not plug-and-play vendors.
CPG Challenges, Solved
We help B2C brands win in one of the most competitive, commoditized landscapes on earth. Here’s how we tackle the most common roadblocks:
Fragmented Ecosystems
Retail, DTC, Amazon, TikTok, Walmart;each channel is critical. We connect them with messaging, strategy, and media that align to a single growth engine.
Margin Pressure + Fast Followers
We help you lead, not race to the bottom. Our creative team builds distinctive brand presence, while our commerce experts maximize efficiency across the funnel.
Brand Consistency at Scale
From packaging to performance media, we maintain brand integrity while adapting to platform demands, so your consumer experience is consistent across every touchpoint.
Scaling Without Losing Identity
Front Row helps fast-growing brands hold onto their DNA while scaling aggressively into new channels, audiences, and categories.
Our CPG-Focused Capabilities
Retail Media & Performance Marketing
- Full-funnel campaigns built to sell in and sell through.
Brand & Package Design
- From dielines to display, we build assets made to move units.
Influencer & Affiliate
- Activate creators who drive trial and influence purchase.
Ecommerce Strategy & Marketplace Management
- Grow DTC and dominate retail platforms like Amazon, Walmart, and Target.
Let’s move your brand off the shelf and into carts, hearts, and homes.
What It’s Like to Work With Us
We’ve built a process that works as fast as the category we serve.
- Brand Deep Dive: We get fluent in your customer, product, and competitors.
- Channel Audit: We assess performance and surface quick wins.
- Roadmap Development: We build a channel strategy that connects awareness to repeat purchase.
- Always-On Execution: We test, learn, and scale what works fast.
- Transparent Reporting: We tie every tactic to revenue, tracked through your real-time dashboard.
You’ll work with a team of experts, strategists, creatives, performance media leads, and former brand operators who think like partners and act like owners.
Platform Fluency Meets Tech-Enabled Execution
We work across the platforms and tools that power modern CPG growth:
- Shopify, Klaviyo, Amazon Seller Central
- Levanta, TikTok Creator Marketplace
- Meta Ads, Google Ads, Walmart Connect
- Powered by Catapult
From storefront to shelf, we optimize your tech stack to drive efficiency and results.
Authority You Can Trust
- 50% stronger performance vs. other agencies
- Millions of CPG units moved through DTC + retail
- Top-performing campaigns across Amazon, Walmart, and Target
- Hundreds of influencer activations with measurable ROI
- Real-time dashboards and weekly performance recaps
Ready to Go from Product to Powerhouse?
Let’s build what’s next and make your brand unforgettable.