HEALTH AND WELLNESS

The Health and Wellness Marketing Agency for Life-Changing Brands

Science. Storytelling. Scale. Front Row is the health and wellness marketing agency built to help brands earn trust, spark connection, and grow with purpose.

We partner with high-growth brands across supplements, personal care, fitness, and holistic wellness, blending performance marketing with brand-building strategies that work in one of the world’s most trust-based categories.

Whether you're launching a new nootropic or expanding a wellness platform into big-box retail, our team brings the strategic clarity, omnichannel experience, and category fluency needed to win in a space where proof and passion are equally powerful.

Where Wellness Brands Go to Lead

Our health and wellness clients outperform those working with competitor agencies by 71%, thanks to a deep understanding of both what moves culture and what moves units.

From the supplement aisle to the social feed, we help brands turn aspiration into action and action into lasting loyalty.

A Wellness Marketing Partner Built for This Moment

Today’s wellness buyer isn’t easily convinced. They:

• Read Amazon reviews and Reddit threads before they buy
• Verify ingredients, certifications, and sourcing
• Trust experts and communities more than ads
• Demand transparency, personalization, and consistency

We build marketing strategies that meet these standards and exceed expectations.

Front Row helps brands communicate clearly and credibly, showing up across TikTok, Amazon, DTC, and retail in a way that builds trust, not just awareness.

Our Capabilities in Action

Influencer & Affiliate

• Activate experts and advocates who audiences already trust.

Amazon & Marketplace Management

• Own the digital shelf, from content to conversion.

Brand Strategy & Creative

• Package your promise into a brand people believe in.

Performance Marketing

• Scale with paid media, email, and SMS strategies that retain and grow.

What Sets Our Wellness Marketing Apart

We’re not new to this. We’ve helped launch, scale, and reposition some of the most innovative wellness brands across the industry. What makes us different:

Science + Emotion

We translate technical product claims into emotionally resonant, legally compliant messaging. We believe efficacy and empathy go hand-in-hand.

Omnichannel Precision

From influencer to Amazon A+ content, SMS to shelf,  we connect the moments of education, decision, and purchase.

Performance That Performs

We obsess over metrics, but never at the cost of brand. You’ll get full-funnel strategies that optimize both CAC and customer lifetime value.

Category-Experienced Team

You’ll work with strategists, creatives, and operators who understand the nuances of health and wellness,  from formulation language to FTC compliance to TikTok health trends.

Solving Health & Wellness-Specific Challenges

We help brands succeed where others get stuck:

• Standing out in an oversaturated market with strong positioning and scroll-stopping creative
• Building trust with skeptics through expert-backed content, compliant messaging, and verified claims
• Bridging regulatory demands and brand storytelling to create content that’s both compelling and credible
• Translating complex science into clear benefits that resonate across social, Amazon, and email
• Aligning online and offline brand presence, from DTC to Whole Foods endcaps

Real Results, Real Partnerships

• 71% stronger performance than brands working with other agencies
• Clients across supplements, personal care, fitness, sleep, and biohacking
• Omnichannel wins spanning Amazon, Erewhon, Ulta, and TikTok Shop
• Thousands of expert-driven influencer campaigns across platforms
• Fully integrated team: Strategists, creatives, data analysts, and former brand operators

What It’s Like to Work With Front Row

Every engagement starts with a strategic audit and alignment session. From there, we build a roadmap rooted in performance, trust, and speed. You’ll work with:

• A dedicated account strategist and cross-functional team
• Weekly check-ins and agile campaign planning
• Real-time dashboards and monthly growth reports, powered by Catapult 
• Proactive ideation and industry insights, always

Our team is driven by curiosity, empathy, and an obsession with results and values that align with our clients’ missions to improve lives.

Let’s Grow What’s Good

You’re building a brand that supports healthier, happier lives. And you deserve a marketing partner that understands how to earn trust, build community, and scale with integrity.

Let’s talk about what’s next for your health and wellness brand.