Commerce Catalysts

About Front Row

Every interaction, every data point, and every story forms part of a living system that drives growth and builds brands.

Front Row exists at this intersection, where expertise meets innovation. Our team brings together analytical minds, creative problem-solvers, and industry specialists who share a unified vision: to see opportunities others miss and solve problems before they affect your business.

From global strategy to tactical execution, we don't just prepare brands for what's next in commerce—we help create it.

Our Story

2012

Brothers Alex and Matt Beer launch Fortress Brand—now Front Row's Marketplace Partnership.

2014

Jan Bechler, Tim Nedden, and Björn Sjut start Finc3, now Front Row's Ecomm Management and D2C divisions.

2015

Christopher Skinner launches School House, now Front Row's Strategy & Design and Content Creation capabilities.

2017

BizMut Marketing launches specializing in B2B marketing, now Front Row's Digital Marketing B2B.

2018

Fortress Brand develops Catapult, the agency's proprietary business intelligence software, in-house.

2019

Finc3 launches Enalytics for holistic Amazon and marketplace business management.

2020

Taylor & Pond's 5,000 square foot Creative Production Studio opens its doors.

2020

Fortress partners with Trivest, foreseeing holistic service expansion for clients and long-term success.

2021

Fortress Brand joins forces with beauty branding agency, School House, laying the foundation for what is now Front Row.

2022

School House Studios launches in Manhattan, producing turnkey content for beauty brands.

2022

Fortress goes global with the acquisition of Finc3, a top-tier EU digital marketing agency based in Hamburg, Germany.

2022

Taylor & Pond joins Fortress, creating what is now Front Row's Content Creation and Digital Marketing divisions.

2023

Catapult launches as a standalone business intelligence product for Amazon sellers.

2023

All agencies unite to launch Front Row, committing to empower commerce growth for top and emerging brands.

2024

Front Row acquired by Charlesbank, a strategic investment to accelerate innovation and business growth while maintaining its focus on high-quality, personalized service at scale.

2025

Front Row acquires Build in Amsterdam, a premier Shopify agency known for building digital flagship stores for some of the world’s most iconic fashion and lifestyle brands.

Image of a framed photo of NYC against a red brick wall
Retail Media Analytics with Front Row
Build in Amsterdam Joins Front Row

Mission and vision

We live for the exchange of energy between brands and audiences, and we've made it our mission to expand every brand’s market share and heart share.

Because we believe every transaction has the potential to be transformational.

Meet our team

Our leaders bring a wealth of industry experience and niche knowledge to Front Row.

  • Yuriy BoykivChief Executive Officer
  • Matt BeerPresident
  • Alex BeerPresident
  • Jan BechlerManaging Director, Front Row Europe
  • Tim NeddenManaging Director, Ecommerce Management
  • Sven KochManaging Director, Commercial Management
  • Bjoern SjutManaging Director, Productivity and IT
  • Niall DonohoeManaging Director, Digital Marketing B2B

Global Locations

We’ve assembled a global leadership team with specialist know-how, deep industry experience, and the vision to get things done.

NEW YORK, US

5 Crosby Street,
New York, NY 10013 USA

SAN DIEGO, US

840 Fifth Ave
San Diego, CA 92101 USA

HAMBURG, DE

Klostertor 1,
20097, Hamburg, Germany

BRATISLAVA, SK

Twin City B, Mlynské nivy 7788/12
821 09, Bratislava, Slovakia

AMSTERDAM, NL

Build in Amsterdam
Baarsjesweg 284-286,
1058 AE Amsterdam, Netherlands