Empowering Health and Community: Creating The WellWithAll Brand Positioning

Strategy and design

THE APPROACH

Unleashing Health Empowerment and Naming a Movement

WellWithAll is a groundbreaking supplement brand on a mission to empower Black individuals and communities through a commitment to preventative health, wellness, and ongoing support. Our journey began by immersing ourselves in the founders' vision. We crafted the brand name "WellWithAll," a name that exudes empathy, community, and a shared commitment to success.

BUILDING A STRONG FOUNDATION

We developed a strategic roadmap that positioned WellWithAll as a trusted partner in the pursuit of holistic health within the Black community. Our strategy emphasized preventive care, health maintenance, and unwavering support.

PRODUCT NAMING & ARCHITECTURE

Creating a Structured Identity

We introduced a structured product architecture, dividing offerings into two categories: "Better Daily" for daily health maintenance and "Good Numbers" targeting blood sugar and cholesterol management.

LOGO DESIGN & BRAND IDENTITY

Designing the Heart of the Brand

Our logo design featured elements of community and warmth, symbolizing the pillars of WellWithAll's identity. We used a unisex and inviting green color palette, complemented by vibrant and health-focused art direction.

THE IMPACT OF TRANSFORMATION

WellWithAll's empathetic brand name, strategic positioning, inviting brand identity, and structured product offerings have resonated deeply with the target audience, fostering a renewed commitment to preventive health. WellWithAll is not just a brand; it's a movement towards a healthier, more empowered future.