HOW WE DROVE A 6X INCREASE IN USERS GENERATED FOR AN INTERNATIONAL PRODUCT MANAGEMENT SAAS WHILE MAINTAINING MEDIA COSTS

Our strategic approach led to a 6X increase in user generation for our client, all while keeping media costs steady. Our goal? Significantly boosting lead volume on search without a substantial increase in budgets.

We started by thoroughly reviewing the previous agency's setup and identified areas for improvement. Our goal was to gain better control over the budget and allocate funds more efficiently. To achieve this, we proposed a more precise setup, allowing us to shift the budget based on performance and maximize our return on investment. We also recognized the need to refine our keyword strategy, focusing on exact and phrase match types to optimize campaigns for improved conversion rates and cost per lead.

We conducted comprehensive research to fill gaps left by the previous setup. By expanding our keyword portfolio, we increased our reach and attracted a broader audience. We then aligned our ad copy with specific campaigns and landing pages. By tailoring our messaging and directing users to highly relevant pages, we optimized the user experience and increased engagement.

To measure our progress and optimize campaigns for high-quality leads, we implemented a powerful reporting system called PBI (Performance, Behavior, and Impact). This system provided valuable insights into campaign performance, enabling data-driven decisions and continuous refinement of our strategies.