HOW WE HELPED A POPULAR CPG BRAND GO GLOBAL

A high-profile CPG brand with a rapidly expanding global presence approached Front Row to launch their products on the Amazon UK platform. With high growth expectations, along with a need to expedite the effort, our dedicated International Manager led this successful launch.

Leveraging the right team and data, this brand’s global potential needed to be carefully mapped out with a highly customized and research-driven strategy. First we took a deep dive into the brand's strategic goals and limitations, such as regional exclusivity.

We executed compliance efforts to meet standards across regional exclusions, import legislation, and product packaging. Our strategic partnership guided the UK launch assortment and localization strategy. Upon launch, the expert in-house PPC team adapted brand learnings and localized paid efforts to drive product discovery and customer acquisition.