Symphonic M.D.
11.07.2023SYMPHONIC M.D.
The Power of Balance
THE OVERVIEW
The newest, cutting-edge skincare line with a focus on combining the forces of powerful ingredients for optimal results
Symphonic M.D., a collective of leading academics, doctors, researchers and inventors, unleashes the radical potential of science to radicalize skincare. Front Row was tasked to Formulate a cutting-edge position, message and identity for the newest science-backed skincare brand. From brand identity to launching the brand across all touchpoints including email marketing, digital advertising, web development and social influencer marketing.
THE APPROACH
Cutting-edge Compositions
Front Row centered the brand identity around the simple idea of two contrasting elements coming together to create a powerful formula. Grounded in strength, the brand identity pushes the story of radical scientific potential and breakthrough formulas to a new level. Through a progressive collective of the world’s leading academics, doctors, researchers, inventors, and developers bringing together the latest advancements and most proven research from our individual specialties to create multi-targeted treatments and supplements that work together. At every touchpoint, the brand is strengthened through high science and minimalism.
THE PACKAGING: Concrete Meets Metal
Centering on the power of balance, Symphonic M.D.'s packaging was designed to unify two opposing textures in harmony.
The 2023 digital advertising strategy was divided into pre-launch and launch phases, both emphasizing a holistic approach to introducing Symphonic M.D. to the USA market.
Our objectives were to enhance brand awareness, expand email subscribers, boost website traffic, drive sales, and cultivate a loyal customer base for Symphonic M.D., all while maximizing ROI. We conducted a thorough analysis of our competitors' performance marketing strategies, enabling us to grasp industry dynamics, uncover valuable insights about current trends, and pinpoint market opportunities.
