Turning a Policy Disruption into 550% Growth in 30 Days
How Front Row partnered with Levanta to reimagine affiliate strategy and unlock new creator revenue
When a late-2024 policy shift on Amazon disrupted attribution for major affiliate partners, Front Row pivoted. As a digital marketing agency rooted in agility, we moved fast to integrate Levanta’s Creator Connections, a next-gen affiliate solution that enabled us to re-engage top creators and diversify our performance strategy.
The result? 550% growth in program revenue in just four weeks.
The Challenge
Front Row’s affiliate programs had scaled to generate six-figure monthly revenue across a diverse brand portfolio. But when Amazon’s policy change shook up attribution standards, top creators paused promotions and performance dipped overnight.
We needed to move quickly, not just to recover, but to reinvent.
The Solution
Enter Levanta’s Creator Connections. Together, we rearchitected our affiliate approach around performance-proven talent and adaptive campaign design.
- Reactivated Top Performers: We focused efforts on the top 20% of creators in our network, those historically responsible for the majority of affiliate revenue.
- Launched Strategic Campaigns: Using Levanta’s marketplace and incentives, we built tailored campaigns to match creator strengths with brand goals.
- Scaled Smartly: We used real-time performance feedback to optimize campaign strategy weekly, testing, iterating, and expanding what worked.
“Working with the top 20% of our network, we launched Creator Connection campaigns on Levanta. These initiatives drove 5x growth over 4 weeks.”
— Front Row Performance Marketing Team
The Results
+550%
increase in program revenue+300%
increase in click-to-purchase conversion rate+239%
growth in revenue from active partnershipsLooking Ahead
This partnership unlocked new global media relationships and laid the groundwork for sustainable-led growth in 2025 and beyond.
At Front Row, we see affiliate not just as a channel, but a creative growth lever—especially in beauty, health, and wellness, where authenticity drives action. By investing in partnerships and platforms that scale with us, we turn challenges into breakout moments.
Interested in working with us? Click here to get started.
To read the full case study with Levanta, click here.