RéVive
02.14.2024RéVive: Redefining Beauty Standards through Innovative Products & Storytelling
Unveiling RéVive's Bold Skincare Innovations
RéVive, a prestigious skincare brand renowned for its innovative formulations, approached us in 2023 with a bold vision: to create compelling launch content for four new products, each promising transformative results. With a focus on conveying the efficacy and luxury of their offerings, RéVive entrusted us with the task of bringing their new products to market with impact and style.
NECK RENEWAL & REJUVINATION
RéVive sought captivating launch content for their Neck Renewal Night Cream, targeting consumers seeking rejuvenation and renewal for their delicate neck area.
For the Neck Renewal Night Cream launch, Front Row cast two models with distinct stages of neck aging. The hero imagery featured a deeper jar color in the background, creating a rich nighttime aesthetic. Unified by a soft pink background and light flares, the imagery conveyed a bright, feminine, and soft ambiance.
CHIN CONTOUR REVEALED
Front Row produced a blend of video and still content showcasing the new Chin Contour Mask in action, emphasizing ease of use and skin benefits. The imagery maintained consistency with a soft pink background and light flares, creating a bright, feminine, and soft visual identity.
CAPTURING THE ENZYME ESSENCE THROUGH CAPTIVATING CGI
For the Enzyme Essence launch, Front Row curated a mix of lifestyle and polished product and model photography. The addition of custom CGI assets deepened communication about the bi-phase product experience, enhancing the overall launch campaign's effectiveness.
PEAU MAGNIFIQUE EYE CONCENTRATE: AN ODE TO THE EYES
The Peau Magnifique Eye Concentrate launch used cast models of various ages, showcasing the product's power, versatility and science through hero imagery with a radial glow. The unified soft gray background and light flares added brightness, femininity, are deliberate creative choices to add softness to the visual narrative.
