3 Beauty & Hair Care Brand Revivals: How We Refreshed Industry Leaders
The Power of Quizzes for Hair Care and Skincare Brands
Every brand needs a refresh every now and then. Discover 3 stellar examples of our work for some of beauty and hair care’s top brands who have defined the industry time and time again.
DevaCurl
DevaCurl approached Front Row in early 2020 to own its expertise in curl culture with a stylist-first approach. Our objective was to re-establish DevaCurl through strategy, brand identity, packaging and messaging — providing a fresh lens and trustworthy perspective.
With the “LIVE YOUR CURLS” campaign, we were able to cast the brand in a new light with a strong, bold, and emotive identity. We reintroduced DevaCurl to the world through vibrantly green, earth-friendly packaging that gives the audience control of their own curls. Through packaging and a 360° campaign, we presented a bold, empowering message: Your Life. Your Curls. Your Way.
Jane Iredale
Jane Iredale created the first clean makeup beauty line, but years on, began to face a lot of competition in a newly crowded space. Thus, the legacy brand asked Front Row to revitalize the brand positioning, visual identity, and asset library across all evergreen and new product launches.
We began by positioning our approach using Jane's "Beauty That Can" credo, communicating it through a new look and feel (along with sustainable packaging) that projected cleanliness and modernity. We punched up the brand’s clean, minimalist approach to packaging in white and satin gold with moments of approachable warmth, along with welcoming visuals.
Oster Professional
Oster Professional is a legacy brand always looking to maximize their efforts and increase their market share. Front Row created numerous campaigns that kept our creative fresh and offered the flexibility to easily adjust with any social updates. Giveaways were a powerhouse behind Oster Professional — resulting in a 78% increase in engagements.
Our Cordless Collection launch introduced a new product that quickly became a fan favorite —so much so that the Black Cordless Clippers sold out. With the success we had seen on Instagram, we promptly turned our budget to TikTok to grow our audience. On TikTok, we launched with a #FastFeedChallenge that set us on the right path. In Q4, TikTok exceeded our expectations, bringing in 11M video views, 48k engagements, and a 26% retention rate.
You’ve just found the perfect partnership to create the campaign that amplifies the legacy of your brand. Talk to us about starting our collaboration by getting in touch today.