Front Row Dominates Prime Day 2024: Key Takeaways and Insights

Prime Day 2024 is a wrap, and the Front Row team delivered stellar results across both the EU and US markets. Here's a breakdown of our performance and key insights gleaned from Amazon search data.

• Explosive Growth: US brands achieved a phenomenal 85% year-over-year increase in total sales during Prime Day.
  
  
• Paid Sales Surge: Paid sales skyrocketed by a staggering 285% YoY, showcasing the power of our data-driven strategies.
  
  
• Increased Customer Value: The average order value rose by 30%, indicating successful upselling and cross-selling tactics.
  
  
• Exceptional Return on Ad Spend: We achieved a remarkable 4X ROAS, maximizing the return on our clients' advertising investments.
  
  
• High Conversion Rates: Paid conversion rates reached an impressive 26%, demonstrating the effectiveness of our targeted campaigns.
  
  
• Day 1 Dominance: Similar to the EU results, Day 1 proved stronger for our US brands, with lower costs and higher conversion rates.

• Media Sales Soar: Prime Day media sales jumped by a significant 31% to €41 million, demonstrating the effectiveness of our advertising strategies.
  
  
• Client Revenue Up: Our clients saw a healthy 10% increase in revenue, reaching €141 million during Prime Day.
  
  
• Media Efficiency Optimization: Media ROAS decreased by 25% to an average of 9, indicating an adjustment in the advertising landscape. We'll be analyzing this further to optimize future campaigns.
  
  
• Day 1 Momentum: Day 1 proved stronger than Day 2, boasting 10% more sales and a slightly higher ROAS.

Amazon search data offers valuable insights into shopper behavior during Prime Day. Here are some key takeaways:

• 1. Branded Searches Rise: Consumers entered branded searches more frequently, with an estimated 43% increase from the previous week. This suggests shoppers were focused on specific brands and products.
  
  
• 2. Luxuries and Necessities: Non-branded searches revealed a preference for small luxuries and essential household items, such as home electronics, vacuum cleaners, and Korean beauty products.
  
  
• 3. Strategic Search Terms: Prime Day shoppers didn't rely solely on "Prime Day deals" searches. Instead, they strategically combined search terms like "[product] Prime Day deals," indicating a targeted approach.

• • Air Purifier
• • Baby
• • Bento Box for Kids
• • Camping
• • Cordless Vacuum Cleaner / Vacuum Cleaner / Vacuum / Robot Vacuum & Mop / Carpet Cleaner Machine
• • Dash Cam
• • Electric Humidor
• • Frame TV
• • Golf / Golf Balls / Golf Bag
• • Korean Skin Care
• • Luggage Sets
• • Mattress
• • Mattress Topper
• • Outdoor Furniture / Patio Furniture
• • Pressure Washer
• • Printer
• • Rugs
• • Snail Mucin Serum
• • Sound Bar
• • Speaker
• • Steam Cleaner
• • Towels
• • Weights
• • Women's Clothes / Women's Shoes

• • Amika
• • Anker
• • Apple
• • Bose
• • CosRx
• • Dewalt
• • Dove
• • Dyson
• • Fitbit
• • Garmin
• • Hey Dude
• • Instant Pot
• • JBL
• • Keurig
• • La Roche Posay
• • Laneige
• • Lego
• • Melissa and Doug
• • Nespresso
• • Olaplex
• • Ouai
• • Oura Ring
• • Roomba
• • Shark
• • Sonos
• • Sony
• • Sun Bum
• • TirTir
• • Xbox
• • Yeti

Front Row's impressive performance on Prime Day 2024 highlights our expertise in maximizing client success across the Amazon marketplace. This data provides valuable insights into shopper behavior, allowing us to refine our strategies for future sales events. We look forward to continued growth and success alongside our partners.