In-House Content Studios: Beauty Industry Trend or Costly Mistake? Front Row Weighs In
In-house content studios are giving Sephora, Haus Labs and Beachwaver a competitive edge
The beauty industry is experiencing a content creation revolution, with in-house studios becoming the new norm for top brands like Sephora, Haus Labs, and Beachwaver. These dedicated spaces are enabling brands to boost creativity, efficiency, and brand engagement.
However, building and maintaining an in-house studio is not without its challenges. As Chris Skinner, Chief Brand Officer and Head of Marketing and Creative at Front Row, points out, "If a brand wants to run their business and start a second one, that is really what they’re doing [by opening a creative or content studio]." Skinner emphasizes the significant investment required for equipment, personnel, and ongoing operations.
Front Row, a leading creative, e-commerce, and marketing agency, has a wealth of experience in this area. With a 5,000-square-foot studio producing award-winning work for top beauty brands, Skinner offers a unique perspective on the pros and cons of in-house studios.
"An internal studio doesn't always attract the best talent, it doesn't always attract the best artists, and there are no efficiencies and optimization that you're receiving because you're not in the business of running a content studio," Skinner explains.
Skinner's insights highlight the importance of carefully considering the potential benefits and drawbacks before diving into the in-house studio model. While it can be a powerful tool for some brands, it's essential to weigh the investment against the potential return.
To learn more about the intricacies of in-house content studios and how Front Row helps brands navigate this landscape, read the full Glossy article featuring Chris Skinner.
