FORBES
02.24.2025Forbes Article: How Marketplaces Rule Product Search—And What Brands Can Do To Adapt
The way consumers search for products has fundamentally changed. Instead of turning to Google, shoppers are heading straight to marketplaces like Amazon, TikTok Shop, and emerging social commerce platforms.
This shift has massive implications for brands. Marketplaces aren’t just sales channels—they’re search engines for high-intent buyers. Success now depends on optimizing for marketplace discovery through UGC, influencer content, and strategic keyword placements rather than relying solely on traditional SEO.
In a recent Forbes Business Council article, Front Row CEO Yuriy Boykiv breaks down how brands can navigate this evolving landscape and turn marketplace search into a growth driver.
Click here to read the full article on Forbes.
Key Takeaways
-Consumers are bypassing traditional search engines and starting their shopping journeys on marketplaces.
-Social media trends—especially on platforms like TikTok—are fueling marketplace searches and purchases.
-To stay competitive, brands must invest in content-driven marketplace strategies, leveraging influencers, UGC, and optimized product listings to capture demand where it’s happening.
