Using Retail Design Excellence to Create Captivating Brand Experiences

Our Strategy & Design team excels in creating retail solutions both online and offline — and they’re worth showing off. Check out some of our best work in Visual Merchandising, Content Creation, and Experiential Retail.

With a fresh rebrand under their belt, Kosas looked to Front Row for a new, vibrant design of their merchandising presence in Sephora. The brand went through a dramatic shift in its brand identity by focusing on founder Sheena Yaitanes’ love of artistry and candy. Kosas has a hyper-focus on clinically proven makeup and easy color, so they needed a new in-store experience that matched the brand’s new look and ethos. We focused on the brand’s conception of color mixing, using bold brand colors and vibrant gradients to build an ownable language in open-sell merchandising. We aligned the brand’s new energy with bright colors, allowing for a larger expression of the brand’s DNA. From the founder’s newfound energy to the products and packaging, we built merchandising around a “Candy Factory” identity, letting bold color guide the way.

For Youth to the People, we had the great opportunity to do a complete overhaul of their merchandising in Sephora to evoke a more fun, youthful experience. With the brand’s focus on sustainability, we selected materials good for the earth and forms that translated the Youth Gallery to an in-store experience, inviting a newfound sense of discovery and education.





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Brands are constantly seeking fresh, innovative and engaging ways to captivate their audience. This pursuit of creativity led to an exciting collaboration between Front Row's Strategy and Design team and makemepulse, resulting in an immersive and interactive gaming experience that seamlessly blended entertainment and beauty. Our Strategy and Design team worked collaboratively with makemepulse on the strategic blueprint, ideation and execution of the vision for 'Play', leading to the game's core stage — a never-ending platform that challenges players to ascend as high as possible without falling, adding an element of addictive gameplay to the equation. Beyond the thrill of bouncing and avoiding obstacles, players have the chance to collect exclusive Beautyblender rewards, including special offers.

Play now at beautyblenderplay.com and see more about this collaboration here.

Using ultra-sophisticated experiential design, we created a discovery-rich space where shoppers could literally and figuratively immerse themselves into the heart of the brand: the alluring and endless mystery of the ocean. A seamless integration of architecture, digital design and industrial design invited shoppers to discover products old and new, as they absorbed the brand history along the way. Edge of the Sea bridged guests’ online and offline experience by allowing them to “check-in” to the exhibition through WeChat by scanning a QR code. In just 10 days, the activation attracted 20,000 visitors and generated in excess of 1 billion social media impressions for La Mer. The Edge of the Sea exhibit explored the powerful dynamic and innovative output of two forces coming together, displayed through creative direction inspired by memory.

The experience is brought to life through a range of digital and tactile immersive interactions. Just like the ocean, it's a place where inspiration knows no bounds and the curious come to explore. See more about this project right here.

Let’s start the next industry-shaping partnership today. Visit frontrowgroup.com/contact/ to chat with one of our Commerce Catalysts about how we can take your brand’s visual identity to the next level.