CONTENT CREATION
For everything from evergreen messages to product launches, we build concepts, ongoing social content, email marketing, social and streaming ads, photography and video that captures attention in a world of distractions.
We're the teams that used to be School House and Taylor & Pond, now merged under Front Row.
OUR SERVICES
WHAT WE DO
CONTENT TYPOLOGIES
- GIFS & Motion Vignettes (<0:15)
- Short-Form Videos (<0:15)
- Long-Form Tutorials (<10:00)
- Motion Graphic & Design
- Evergreen Social Media Content (Photo, Video, Graphics)
- Video Ad Content: Social, Streaming
- Sound Design
- Ecommerce Assets
- Campaign & Product Launch Creative Content
- Key Visuals
- Model Photography & Video Creation
- Product Photography & Video Creation
- 3D Design & Animation
Our Work
WE MOVE AT THE SPEED OF CONTENT
Our approach is grounded in the latest real-time knowledge of the dynamic landscape of content and social commerce.
With expertise spanning Instagram, Facebook, Pinterest, TikTok, and emerging platforms, we empower you to make a significant impact by prioritizing your creative resources and developing compelling content that truly connects to convert.
How we created a masterpiece of a campaign for Makeup By Mario
Makeup By Mario turned to us to create a stunning campaign for their new, long-anticipated foundation. We focused on a bright, "in-studio" feel that displayed the founder's artistry and experience with a variety of skin tones.
Bringing an in-office-like experience to the digital consumer
Dr. Dennis Gross needed to refresh the brand, and our research showed that consumers wanted skincare wisdom straight from the doctor. So we gave consumers what they wanted by establishing innovative, 3D-like product shots and a warm, welcoming voice that reflected Dennis' real-life personality.
Going to the #NexxusLevel with strategy for Nexxus
We created an Evergreen hashtag campaign #NexxusLevel to establish a social presence, drive creative concepts and increase organic UGC content.
Replenishing content for owned ecommerce
Versed needed some refreshed content for their products in a quick turnaround. Our production team quickly produced a one day shoot.
A journey through the woods for Chinese New Year
Elizabeth Arden celebrates the year of the water rabbit with a cut-through campaign designed to surprise and delight.
Designing an elegant look and feel for a skincare line from celebrity esthetician
Joanna Czech wanted packaging and a uniquely cool travel kit that reflected the brand's all-climate-focused skincare, along with showcasing the brand's premium nature.
Revitalizing the original clean beauty brand
Jane Iredale was the original clean beauty brand, but needed to revitalize the brand and create excitement in a now-crowded space.
Infusing an established brand with bold, new energy.
DevaCurl needed to modernize their brand, and we came back with attention-grabbing colors, fashion-forward models, and an empowering message of "Your life. Your curls. Your way."
Unleashing limitless self expression: how we unlocked TooD's radical brand identity
We helped build the TooD brand with a radical brand identity, messaging, and strategy inspired by founder Shari Siadat’s attitude of never holding back, embracing every part of your being, and expressing it with no limits.
Conveying cutting edge technology for male hair growth
Xyon Health approached our content creation team to help convey authority and trust around their science and hero product
Turning email subscriptions into purchases for Malibu C
We elevated Malibu C's brand by using a strategic tailored content strategy, resulting in exponential growth in engagement and video views and increases across conversion rate and brand visibility.
Cultivating trust through content
Designs For Health needed some new content to show products are trusted and utilized by healthcare practitioners worldwide
Directing attention to MyKirei by KAO
Our priority platform for MyKirei by KAO was Instagram, so we built a content creation strategy that aligned with our goals to achieve maximum engagement, video views, and follower growth.
Growing a fully engaged consumer base for Beard Guyz
Learn how our executed paid strategy led to remarkable results, including significant growth in purchases, improved paid social conversion rates, increased website visits from paid social campaigns, and elevated engagement and video views.
Turning engagement around for Crépe Erase
Through extensive research, we launched new, convertible content along with an elevated mood board, expanding our market by tuning our message to preventative skincare and pulling in a younger audience.
Turning to TikTok to increase the audience for Oster Professional
Oster Professional is a legacy client always looking to maximize their efforts and increase their market share. We created numerous campaigns that kept creative fresh and utilized giveaways to drastically increase engagement.
OUR BRAND PARTNERS
OUR TESTIMONIALS
The [Front Row] team has played a pivotal role in catapulting our brand to new heights, transforming our online presence into a powerful force. Their dedication, talent, and creativity have been instrumental in our remarkable growth. Their efforts have been truly transformative, shaping our brand into a recognizable and respected industry leader.
MEET OUR TEAM
Our Content Creation leaders bring a wealth of industry experience and niche knowledge to Front Row. They lead with instinct. They validate with evidence. And they value add for everyone.
DISCOVER ALL CAPABILITIES
Individually, our capabilities are powerful. Together, they're even more dynamic —
moving at the speed of commerce to uncover new opportunities for growth.
