Strategy And Design
We listen—with intent—between the lines. Then we filter your vision through a critical lens, energizing the unknown and giving voice to your purpose.
We're the team that used to be School House, now merged under Front Row.
Our Services
What we do
Our Work
WE BOLDLY REIMAGINE BRAND CONNECTIONS
When the standard is higher than beautiful aesthetics, we help you find the clarity to make real connections.
Our search for solutions goes beyond the obvious, and our diverse circle of creatives bring fresh, varied perspectives—constantly pushing back to question, challenge, and clarify.
How we created a masterpiece of a campaign for Makeup By Mario
Makeup By Mario turned to us to create a stunning campaign for their new, long-anticipated foundation. We focused on a bright, "in-studio" feel that displayed the founder's artistry and experience with a variety of skin tones.
An immersive experience into a prestigious brand
La Mer is one of the most coveted brands in the world. We created a physical, digital, and emotional experience that matched the brand's elegance and inspired over 1 billion social interactions.
Creating deeply beautiful branding for a new makeup line
Ami Colé used bold, bright photography to connect with their consumers. We created a brand that truly reflects the audience.
Building an emotional retail experience that indulges all the senses for Elemis
Our new Elemis retail strategy is a balance of British heritage, the present client, and future innovation. Within the newly envisioned physical spaces, Elemis clients are invited to engage with modern services, legacy design, and future-driven technology.
Bringing an in-office-like experience to the digital consumer
Dr. Dennis Gross needed to refresh the brand, and our research showed that consumers wanted skincare wisdom straight from the doctor. So we gave consumers what they wanted by establishing innovative, 3D-like product shots and a warm, welcoming voice that reflected Dennis' real-life personality.
Building custom visual merchandising for Sephora power house brands
Kosas & Youth to the People have become synonymous with the joy of a Sephora shopping experience.
Revitalizing the original clean beauty brand
Jane Iredale was the original clean beauty brand, but needed to revitalize the brand and create excitement in a now-crowded space.
Infusing an established brand with bold, new energy.
DevaCurl needed to modernize their brand, and we came back with attention-grabbing colors, fashion-forward models, and an empowering message of "Your life. Your curls. Your way."
A journey through the woods for Chinese New Year
Elizabeth Arden celebrates the year of the water rabbit with a cut-through campaign designed to surprise and delight.
Elevating Beautyblender with Interactive Gaming: A Front Row x makemepulse Collaboration
PLAY is an immersive and interactive gaming experience that seamlessly blends entertainment and beauty. Learn about this unique collaboration and how we brought the new Beautyblender PLAY to life in an addictive arcade game.
Designing an elegant look and feel for a skincare line from celebrity esthetician
Joanna Czech wanted packaging and a uniquely cool travel kit that reflected the brand's all-climate-focused skincare, along with showcasing the brand's premium nature.
Unleashing limitless self expression: how we unlocked TooD's radical brand identity
We helped build the TooD brand with a radical brand identity, messaging, and strategy inspired by founder Shari Siadat’s attitude of never holding back, embracing every part of your being, and expressing it with no limits.
Empowering Health and Community: The WellWithAll Brand Transformation
Discover how our Strategy & Design division empowered Wellwithall, a groundbreaking supplement brand, to reconnect communities with the transformative power of preventive health.
Our Brand Partners
Our testimonials
It's very rare as a creative person to have someone paint the picture in your heart and soul onto canvas. I am so grateful for my partnership with [Front Row Strategy and Design]... [I] have been recommending the agency that gets beauty and its emotional impact.
The decision to partner with [Front Row Strategy and Design] has been one of my best during my time at Bluemercury. I have the fortune of working with their team on four separate projects, which means I get to work across a couple different teams. I can resoundingly say what makes [Front Row Strategy and Design] special is the people. They are world-class – an absolute joy to work with, collaborative, creative, brilliantly strategic, patient, everything is top-notch quality.
As we look to expand our retail footprint globally, local consumers should expect a unique experience that tailors our brand codes to regional shopping behaviors as the ultimate articulation of Elemis London.
We've created an experience that brings together co-creation and shared artistry between brand and consumer. We've disrupted the conventional trial-first concepts for the industry with a flagship store that redefines the beauty shopping experience with a need for social connection.
MEET OUR TEAM
Our Strategy and Design leaders bring a wealth of industry experience and niche knowledge to Front Row. They love nothing more than working with visionary founders and teams to create category-defining brands that take up space.
DISCOVER ALL CAPABILITIES
Individually, our capabilities are powerful. Together, they're even more dynamic—moving at the speed of commerce to uncover new opportunities for growth.
