Latest industry insights
Prime Day 2026: The Category Data Was Flat. Front Row Brands Weren't.
Across the category level, Prime Day 2026 didn't deliver the growth shoppers and sellers have come to expect. Front Row's brands told a different story.
The Tatcha Playbook: Emotional Skincare, Elevated
What does it take to stay iconic in a trend-obsessed market? For Tatcha, it meant tapping into something deeper: emotional resonance.
White Paper: The Amazon 1P Playbook for 2026
A wave of vendor account closures in 2024 was the visible result of a deeper structural shift inside Amazon.
The future of beauty & wellness: 10 trends you need to know for 2026
Beauty, health, and wellness have expanded from being just categories on Amazon, and are now cultural forces reshaping how consumers discover, evaluate, and buy across the marketplace.
In the Age of AI Search, Content Is the New Shelf
The shelf used to be physical, then it became digital. And with the advent of AI over the past few years alone, the shelf is increasingly becoming conversational, opening a Pandora’s Box on how consumers discover, validate, and support brands.
FRONT ROW AT THE WWD CEO SUMMIT: KEY TAKEAWAYS
The Case for Building Demand Before Amazon Gets to Price It
Decoding Amazon success: a guide for beauty brands In 2026
Why your D2C is your brand's starting point in a connected world
Commerce today happens across more platforms than ever. Amazon, TikTok Shop, retail partners, social channels, and increasingly AI-driven discovery have expanded where transactions occur, while reducing how much control brands have within each environment.
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