Our Insights
How Amazon is Setting New Standards in the Advertising Business
Amazon's foray into TV advertising, marked by ads on Prime Video, challenges the ad-free streaming norm, and Front Row's Tim Nedden sees it as a revolutionary shift towards personalized, data-driven advertising with the potential to reshape the industry landscape.
Fall 2023 Prime Event Recap
We're highlighting the success of Prime's Big Deal Days as a strategic prelude to Black Friday and Cyber Monday and sharing insights into the effective marketing tactics employed by the Marketplace Partnership team.
The Third Era of Brand: Leaning Into Parasocial Relationships With Consumers
Discover the three eras of brand evolution, from human-centric origins to conversational approaches and the current emphasis on parasocial relationships; explore strategies for brands as heuristics, celebrities, and game-changers, emphasizing authenticity and adaptability in this transformative journey.
Unlocking Global Potential: How International Companies Can Leverage 1P to 3P Models
Delve into the strategies and advantages of transitioning from a first-party (1P) to a third-party (3P) e-commerce model, unlocking global potential for international companies in an ever-evolving marketplace.
How Beauty and Wellness Brands Are Navigating Online Marketplaces in 2024
Navigating the evolving landscape, beauty and wellness brands on Amazon embrace social commerce, generative AI, and data-driven strategies in 2024, leveraging innovative tools to capture consumer attention and thrive in a marketplace shaped by agility and consumer focus.
Preparing Beyond Cyber Monday Weekend
Discover the secrets to post-Cyber Weekend success as Front Row's experts share tips on optimizing email automations, leveraging past holiday metrics, and delivering timely offers to maintain brand engagement throughout the festive season.
December 2023 Amazon Updates
Uncover the latest developments in Amazon's ever-evolving landscape with December 2023 updates.
Looking Ahead to Q1 2024 Planning
Unlock the secrets to turning holiday shoppers into devoted customers with savvy tips, from harnessing user-generated content to personalized product suggestions, and discover the art of perpetual success through continuous testing and analytics in the digital marketing landscape.
