Our Insights
Prestige Beauty Brands Embrace Amazon's Growth Engine
Fearing irrelevance, prestige beauty brands are overcoming past reservations to embrace Amazon's powerful sales potential.
Front Row Group Selected by Wella for Amazon Media Management Services
Front Row Group leverages Catapult technology to optimize Wella's Amazon presence, driving growth for Wella Professionals, Wella Color Charm, OPI, Clairol, and other prominent brands.
Well Up: The Weekly Trend Update: C-Beauty Boom, Cleanical Beauty & The Rise of Wellness Real Estate
This week's Well Up explores China's beauty boom, the evolution of "clean" beauty, and the growing popularity of wellness-focused real estate.
Well Up: The Weekly Trend Update: Kids Cosmetics, $40K Wellness Programs & Gen X Hair Care
This week in Well Up: From kid-targeted cosmetics to luxury wellness programs and the science behind Gen X hair care, we explore the hottest trends shaping beauty, health, and ecommerce.
Beating the Ban: Reorienting Your Strategies for a Post-TikTok World
Is TikTok on the chopping block? Beauty brands, fear not! Here are 5 proactive strategies to maintain a thriving online presence, regardless of what happens with TikTok.
Front Row: A Powerhouse in E-Commerce Growth Strategies
Learn how Front Row, utilizes data and multi-channel marketing to help beauty, wellness and CPG brands thrive.
Amazon Updates in May 2024: Fee Changes, Q1 Earnings & Prime Day News
Catch up on the latest from Amazon! This blog post recaps May's updates including fee adjustments, Q1 earnings highlights, and news about the upcoming Prime Day sale.
The Art of Standing Out: Crafting a Comprehensive Creative Strategy for Your Beauty Brand
Craft a winning creative strategy for your beauty brand. Learn how to build brand identity, create captivating content, and optimize your presence across social media, online marketplaces, and physical stores.
