Our Insights
Black Friday & Cyber Monday 2024 Checklist: Your Guide to Success
Time is ticking for Black Friday! This checklist from Front Row ensures optimized sites, compelling content & personalized offers for record-breaking sales.
Untapped Potential: Exploring Digital Strategies For Building Professional Beauty Distribution
This white paper explores effective digital strategies for beauty brands to build a successful presence in the professional beauty distribution channel, offering insights on audience targeting, content creation, and measurement.
The Legacy Brand Playbook for Digital Transformation: A Deep Dive
Learn how iconic brands are staying relevant and thriving in today's digital age. Download this white paper and gain actionable insights from Front Row on how legacy brands can maintain their brand integrity while keeping up in today's market.
Expert Guidance for Navigating Amazon's Vendor Terminations
Amazon’s recent vendor termination announcement has left many 1P brands uncertain about their future. However, you can turn this disruption into an opportunity with the right strategy and support. As a leading Amazon agency, Front Row is here to help you craft a successful plan and thrive despite the challenges.
Well Up: Products for GLP-1 Users, Wearable Health Coaches and Romantasy’s Looming Place in Beauty Culture
This week's beauty and wellness news roundup explores pProducts for GLP-1 users, wearable health coaches and Romantasy’s looming place in beauty culture — learn more weekly consumer insights here.
Well Up: AI Personalized Recommendations, Menopause Care, and Tech-Infused Skincare
This week's beauty and wellness news roundup explores the impact of AI on beauty personalization, the evolving landscape of menopause care, and the rising trend of tech-protective skincare.
Tennis' WAG Era: Morgan Riddle & the Influencer Impact
Explore how the rise of "WAGs" (wives and girlfriends of athletes) like Morgan Riddle is transforming tennis through social media influence, attracting new fans, and sparking debate.
In-House Content Studios: Beauty Industry Trend or Costly Mistake? Front Row Weighs In
Top beauty brands are investing in in-house content studios to boost creativity, efficiency, and brand engagement, but experts like Front Row's Chris Skinner caution that it's not a one-size-fits-all solution.
