Our Insights
Untapped Potential: Exploring Digital Strategies For Building Professional Beauty Distribution
This white paper explores effective digital strategies for beauty brands to build a successful presence in the professional beauty distribution channel, offering insights on audience targeting, content creation, and measurement.
Expert Guidance for Navigating Amazon's Vendor Terminations
Amazon’s recent vendor termination announcement has left many 1P brands uncertain about their future. However, you can turn this disruption into an opportunity with the right strategy and support. As a leading Amazon agency, Front Row is here to help you craft a successful plan and thrive despite the challenges.
Well Up: Products for GLP-1 Users, Wearable Health Coaches and Romantasy’s Looming Place in Beauty Culture
This week's beauty and wellness news roundup explores pProducts for GLP-1 users, wearable health coaches and Romantasy’s looming place in beauty culture — learn more weekly consumer insights here.
Well Up: AI Personalized Recommendations, Menopause Care, and Tech-Infused Skincare
This week's beauty and wellness news roundup explores the impact of AI on beauty personalization, the evolving landscape of menopause care, and the rising trend of tech-protective skincare.
Tennis' WAG Era: Morgan Riddle & the Influencer Impact
Explore how the rise of "WAGs" (wives and girlfriends of athletes) like Morgan Riddle is transforming tennis through social media influence, attracting new fans, and sparking debate.
In-House Content Studios: Beauty Industry Trend or Costly Mistake? Front Row Weighs In
Top beauty brands are investing in in-house content studios to boost creativity, efficiency, and brand engagement, but experts like Front Row's Chris Skinner caution that it's not a one-size-fits-all solution.
Rethinking Luxury: How High-End Brands Can Thrive on Amazon
Explore how luxury brands can leverage Amazon's reach without compromising their image. Learn about brand protection, curated storefronts, and strategies for building brand advocacy on the platform.
Well Up: Women’s Health Revolution, Simplified Socials and a Shift Away from Botox
This week's beauty and wellness news roundup covers the women’s health revolution, simplified socials and a shift away from Botox. Explore the emerging consumer trends shaping retail, beauty and wellness.
