B2B CONTENT MARKETING

Our comprehensive services cover every aspect of B2B content creation, strategy, and performance measurement. We provide content strategy consulting, guiding you in developing a tailored approach that aligns with your business goals. Our skilled team excels in B2B content copywriting and design, crafting engaging and impactful content across various formats. From blog posts and whitepapers to infographics and ad copy, we create compelling assets that resonate with your business audiences. We also specialize in measuring content performance on paid channels, utilizing advanced analytics to track complex, multi-user buying journeys.

Consulting Content is a vital component of a every B2B performance marketing strategy. Our expert consultants understand your business goals, target audiences, and industry landscape. Through in-depth research and analysis, we develop a tailored content strategy that resonates with your business audiences by addressing relevant pain points. We help our clients identify themes for gated and ungated content pieces to create holistic content strategies that correspond to all stages of the marketing funnel and target personas - from businesses that never heard of the brand, through education, consideration and decision-making. Gated content resources motivate users to exchange their contact information in exchange for valuable insights, such as reports, guides, checklists, or webinars. Blogs, videos and thought leadership content creates demand and establishes your brand as a authority and expert in the field.

Our content team crafts engaging and informative content tailored to your brand and industry language. We focus on understanding the target audience to ensure the content messaging is user-centric and provides unique practical value. We cover a wide range of content formats, from expansive reports and e-books to couple-pagers like checklists or guides. Our copywriters also produce persuasive ad copy content for all paid marketing channels, or blog posts and articles.

Accurately measuring how content performs on paid channels is fundamental to gain a deep understanding of the impact it makes on the overall marketing strategy. We employ analytics tools and methodologies to track and report on key metrics such as engagement rates, lead volumes, or conversion rates inside the sales pipeline. This allows us to identify the most effective content themes, optimize campaigns, refine targeting, and allocate resources effectively. Measuring content performance enables data-driven decision-making, helping you identify successful strategies, capitalize on opportunities, and maximize ROI.