Commerce Catalysts

Joanna Czech

05.03.2023
Strategy and designContent creation

ESSENTIALS FOR TRAVELING SKIN BY CELEBRITY ESTHETICIAN JOANNA CZECH

Strategy and designContent creation

THE OVERVIEW

CREATING A TRAVEL-PERFECT KIT FOR ADVENTUROUS SKINCARE LOVERS

Joanna Czech, famed esthetician, approached Front Row to build out her brand positioning, architecture, and visual identity to service her forthcoming private label skincare collection. We approached the brand with the determination to personify Joanna and her expertise across all touchpoints. So we created custom packaging for all five components in a fashion-forward travel kit that alludes to the outdoors.

We created an elegant skincare kit that appealed to the sophisticated traveler.
THE APPROACH

HOW WE CREATED AN ATTENTION-GETTING KIT THAT REFLECTED BRAND VALUES FOR JOANNA CZECH

We first expanded Joanna Czech's all-white packaging into a palette of soothing grey with a punch of glossy dark navy. Then we encased the new packaging within THE KIT, a fashionable puffer-like case filled with skincare essentials for the ultra-sophisticated, adventurous traveler.

THE KIT

CUSTOM PACKAGING

USING ELEGANT COLORS THAT CAPTURE THE BRAND'S ESSENCE

We created deep, glossy navy and clean, frosted white one-ounce packaging designed to travel.

A color palette of glossy navy, grey and white reflect color's from the founder's childhood.
This dark, glossy navy reinforces the power of premier products.
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